FEEL GOOD FASHION

EST. 2016

WHO WE ARE

Originating in the heart of Sydney’s rag trade district and born out of a successful design and development company, we strive to be a business that is socially responsible, ethical in practice, and environmentally conscious in all that we do.


We believe that fashion should be accessible to everyone but that it should not come at a cost to animals, the environment or the people who make them. Our business practices outline our belief that, it is not only what we do that determines who we are – but rather how we do it that is important.

OUR BRANDS

ABA–Girl-In-Field

OUR INITIATIVES

We believe that we are all responsible for the impacts of our decisions and activities on society and the environment.

In order to achieve harmony between people, planet and profit, we have partnered with several organisations including Educating Girls of Rural China, Greenfleet, Australian Indigenous Education Foundation, and Thread Together to name a few. 

WE ARE A CERTIFIED B–CORPORATION

This means we meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

OUR GLOBAL PARTNERS

THE ICONIC
Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. We have chosen them as a partner for their benchmark-setting customer service, delivery options and returns policies. Through them we are connecting Australia and New Zealand fashion lovers through digital experiences.
ZALANDO
Zalando is Europe’s leading online platform for fashion and lifestyle. With 46 million active customers in 23 markets, partnering with Zalando allows our brands to be enjoyed across Europe. As Europe’s most fashionable tech company, Zalando innovates to find digital solutions for every aspect of the fashion journey: integration of fashion, operations, and online technology.
ZALORA
ZALORA is Asia’s leading online fashion, beauty and lifestyle destination. As one of the region’s pioneer large scale e-commerce platforms, ZALORA has established a strong presence throughout the region, particularly in Singapore, Indonesia, Malaysia, Brunei, the Philippines, Hong Kong, and in Taiwan, enjoying over 50 million monthly visits.